Rental brokers provided a critical service in major cities for many years, but access to online information has reduced their role in the real estate market. New sites have allowed communication and information to pass from property owners directly to their potential renters. This leaves brokers looking for ways to remain a valuable asset to their clients after the lease is signed.
- New websites and strategies are changing the real estate market to allow renters to eliminate brokers from the picture.
- Landlords, apps and websites are getting competitive over marketing strategies.
- Some agencies are thinking beyond the leasing and branching out into aggregating third-party service providers for landlords.
“Rental brokers may be warring with each other over exclusives, but they also face a common enemy: online listings that bypass them altogether.”
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