Chipotle’s New Site in Cherry Hill Has Drive-Thru Lane for Digital Customers

This town has its second Chipotle Mexican Grill — and its first Chipotlane.

The new restaurant, which opened Thursday at Route 70 and Brace Road, is part of an ongoing expansion in South Jersey and elsewhere by the California-based chain.

It also reflects a growing preference for the Chipotlane —a drive-thru lane that allows customers to pick up digital orders without leaving their cars.

The lanes do not take conventional drive-thru orders.

Chipotle included the drive-thru lanes at 100 of the some 160 restaurants it opened last year. It ended 2020 with Chipotlanes at 170 of its more than 2,750 locations.

The Chipotlanes boost “customer access and convenience while also helping increase new restaurant sales, margins, and returns,” Chipotle said last month in announcing financial results for 2020.

The firm noted digital sales grew by almost 175 percent last year and accounted for 46.2 percent of all sales.

Chipotle posted annual sales of $6 billion, up by 7.1 percent from 2019. It said net income climbed more than 5 percent to $355.8 million.

The chain expects to open about 200 restaurants this year. Each location typically employs about 25 workers, the company says.

Chipotle’s “mission” is to make the firm’s food “more accessible to everyone,” said Erin Wolford, the firm’s senior director of external communications.

“We’re thrilled to open another location in Cherry Hill,” she said.

Chipotle also has an outlet on the 800 block of Haddonfield Road in Cherry Hill, about two miles from its new location.

Elsewhere in South Jersey, the chain plans restaurants — each with Chipotlanes — in Bellmawr, Glassboro and Gloucester Township.

A Chipotle is expected to open in late spring at Collegetown Shopping Center, a retail complex in the midst of a redevelopment effort on Delsea Drive in Glassboro.

Gloucester Township’s zoning board in January approved a proposed Chipotle at the former site of a Denny’s Restaurant on the 1400 block of Blackwood-Clementon Road.

The proposed restaurant would occupy about 2,280 square feet in a planned 5,640-square-foot building.

The rest of the building is intended for retail use, according to information submitted to the zoning board.

And Bellmawr’s planning board in November approved a proposed 2,300-square-foot Chipotle on the Black Horse Pike near Browning Road.

Both the Gloucester Township and Bellmawr restaurants are expected to open later this year.

*Article Courtesy of Courier Post Online

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